- The Club
How can an art magazine make itself relevant in the 21st century? Apollo editor and publisher Thomas Marks explores the purpose of art magazines, looking back at the 95-year history of Apollo to discuss how the publication has evolved to reflect the changing nature of the art world – and asking how far it might hold that world to account. He discusses how the magazine and its competitors have adapted their editorial direction and publishing strategies to meet the challenges of the digital era, and explains why – for art publications, at least – the demise of print has been greatly overstated.
Founded in 1925, Apollo is one of the world’s most prestigious art magazines – renowned for outstanding and authoritative writing about art, whatever the field or focus, and for its exclusive access to leading artists, collectors, and cultural leaders.
Thomas was educated at Colet Court and St Paul’s School, Pembroke College, Cambridge, and Magdalen College, Oxford, from where he holds an MSt in Romantic and Victorian literature and a DPhil on Victorian poetry and architecture. From 2011–16, he was a founding editor of The Junket, an online quarterly magazine that published original essays, fiction and poetry. He has written on art and literature for a wide range of publications, including The Telegraph, the Times Literary Supplement, Literary Review, and the New Statesman, and has taught extensively at the University of Oxford on 19th and 20th-century literature and culture. He is also a trustee of Art UK, the cultural education charity that is opening public art collections in the UK to global audiences through digitisation and storytelling.